2nd Annual Los Angeles Sriracha Festival

Back by popular demand, the 2nd Annual L.A. Sriracha Festival is taking place on Sunday, October 19, at Chinatown’s historic Central Plaza. This chef-driven, all-inclusive, 21+ event spotlights the world’s most iconic hot sauce at a unique, historical venue. Multiple stations allow guests to enjoy a variety of Sriracha-themed dishes freely, including desserts, at their own pace. Local craft beer, cocktails, sodas, iced coffee and iced tea help tame the heat while a live DJ set helps create a fun and unforgettable food and drink experience.

Some of L.A.’s best chefs and restaurants participating in this year’s event include:

* BEACHWOOD BBQ & BREWING - Gabe Gordon
* EAGLE ROCK BREWERY PUBLIC HOUSE - Jerry Su 
* EASTSIDE MARKET ITALIAN DELI - Vito Angiuli
* EGGSLUT - Alvin Cailan & Johnny Lee
* THE GADARENE SWINE + SCRATCH BAR - Phillip Frankland Lee
* GREENSPAN’S GRILLED CHEESE - Eric Greenspan
* JITLADA THAI RESTAURANT - Tui Sungkamee + Jazz Singsanong
* KOMODO - Erwin Tjahyadi
* THE LITTLE JEWEL OF NEW ORLEANS - Marcus Christiana-Beniger
* CHEF MEI LIN (Top Chef season 12, former sous chef at ink.)
* MENDOCINO FARMS - Judy Han
* MUD HEN TAVERN - Kajsa Alger
* SHOPHOUSE SOUTHEAST ASIAN KITCHEN - Nate Appleman
* SQIRL - Jessica Koslow
* WILLY B’s - Christian Page 

DESSERTS:
* CRÈME CARAMEL LA - Kristine de la Cruz
* McCONNELL’s FINE ICE CREAMS
* RED BREAD - Rose Lawrence

DRINKS: Inventive bartenders Jason Bran & Damian Windsor are serving creative cocktails, with Eagle Rock Brewery, Beachwood BBQ and Brewing, and Golden Road Brewing pouring craft beer. The event will also feature craft sodas from Los Angeles Ale Works, coffee from Portola Coffee Lab, tea from Seventh Tea Bar, and beyond-green purified water will be provided by Pure Water of Los Angeles.

SPONSORS: ShopHouse Southeast Asian Kitchen is Chipotle’s Southeast Asian concept with locations in Hollywood, Westwood, and Santa Monica on Third Street Promenade.

Olmeca Altos 100% Agave Tequila is born from a unique partnership between internationally renowned UK Bartenders Henry Besant and Dre Masso and Olmeca’s own Master Distiller Jesús Hernández. Olmeca Altos Tequila is produced in Los Altos of Jalisco, 2104 metres above sea level, and is created, in part, using the traditional Tahona production process, before being distilled in small copper pot stills.

Chinatown Business Improvement District, an organization with a mission to creatively plan, manage and facilitate the rebirth of historic Chinatown as a multinational culturally defined, economically vibrant and socially engaging community, provided key support.

CHARITY: A portion of proceeds from the LA Sriracha Festival will directly benefit Food Forward; a Los Angeles-based 501.c.3 nonprofit whose mission is to rescue fresh local produce that would otherwise go to waste, connecting this abundance with people in need. Over 5 million pounds of fruits and vegetables have been gleaned and donated to local food pantries since 2009, helping feed over 100,000 food-insecure Southern Californians each month. 

TICKET INFORMATION: General Admission tickets are $59 per person in advance, and $69 per person at the door, if still available. VIP Tickets for the event are $90 in advance, and $100 per person at the door, if available. They include reserved seating and one-hour early admission from 2 pm to 3 pm. (Food and drink are included in the price of admission.)

TICKETS AND MORE INFO:
http://sriracha.nightout.com/ 

LOCATION: Chinatown’s Central Plaza, 943-951 N. Broadway, Los Angeles, CA 90012

TRANSPORTATION AND PARKING: The event is a short walk from the Metro Gold Line Chinatown station. Lot parking is available in the neighborhood, and street parking is also an option.

FINE PRINT: This is a 21+ event. Tickets are non-refundable. All sales are final. Event is rain or shine. No outside food or beverage allowed.

About The Sriracha Cookbook: Randy Clemens released The Sriracha Cookbook in January 2011, incorporating his favorite hot sauce in 50 unique recipes. Due to popular demand, The Veggie-Lover’s Sriracha Cookbook recently launched in July 2013 with an additional 50 recipes, all plant-based in nature. Both books are available on Amazon and at independent bookstores nationwide. More info at TheSrirachaCookbook.com.

About Food GPS: Josh Lurie founded Food GPS in 2005. Since then, his Los Angeles-based website has remained dedicated to pinpointing the highest quality, best-tasting food and drink, regardless of price or cuisine, and sharing stories of people behind the flavor. Food GPS, Inc. also produces unique culinary events. More info at FoodGPS.com.

FOLLOW SRIRACHA FESTIVAL UPDATES ON:
Facebook: facebook.com/TheSrirachaCookbook | facebook.com/foodgps
Twitter: twitter.com/SrirachaBook | twitter.com/foodgps
Instagram: instagram.com/foodgps
Hashtag: #SrirachaFest

RSVP/INVITE FRIENDS ON FACEBOOK: https://www.facebook.com/events/380121912142530

PRESS CONTACT:
Lawrence Moore & Associates Inc. 
Lawrence@LawrenceMooreAssociates.com 

The 1st Annual L.A. Sriracha Festival  

The 1st Annual L.A. Sriracha Festival is taking place on Sunday, October 27, from 3 pm to 6 pm at LOT 613 in the downtown L.A. Arts District. This chef-driven, all-inclusive, 21+ event spotlights the world’s most iconic hot sauce in a casual industrial setting. Multiple stations allow guests to enjoy a variety of Sriracha themed dishes, including desserts, at their own pace. Local craft beer, cocktails, and sodas help tame the heat while a live DJ set helps create a fun and unforgettable food and drink experience.

Some of L.A.’s best chefs and restaurants participating in this year’s event include:

• Wesley Avila— Guerrilla Tacos — “Best Tacos in LA Under $10”, Time Out LA (2013)
• Nadav Bashan — Bashan — “Most Underrated Restaurant in LA”, Eater
• Neal Fraser — BLD, Fritzi Dog, ICDC, Redbird at Vibiana, The Strand House —Top Chef: Masters (Season 5)
• Gabe Gordon — Beachwood BBQ & Brewing — “Best Brewpub in Southern California”, RateBeer.com (2013)
• Eric Greenspan — The Foundry on Melrose, Greenspan’s Grilled Cheese, The Roof on Wilshire — Iron Chef: America, The Next Iron Chef
• Tai Kim — Scoops — ”10 Best Ice Cream & Gelato Shops” (#8), LA Weekly (2011)
• Esdras Ochoa & Javier Fregoso — Mexicali Taco & Co. — “The Best Tacos in Los Angeles”, laist (2013)
• Christian Page — Short Order — “5 Reasons to Get Out and Explore LA”, Bon Appetit (2012)
• Tui Sungkamee & Jazz Singsanong — Jitlada — Jonathan Gold’s 101 Best Restaurants (#9), LA Weekly’s 99 Essential Restaurants (2013)
• Chloe Tran & John Vu Cao — East Borough — “One Perfect Day in Costa Mesa," Sunset Magazine, opening restaurant in Culver City
• Ernesto Uchimura —Plan Check Kitchen + Bar — “Chef of the Year”, Los Angeles Magazine (2012) — also featuring a cocktail from Matthew Biancaniello

Beverages

To drink, Eagle Rock Brewery, Beachwood BBQ & Brewing, and Firestone Walker Brewing Co. will be pouring craft beers throughout the event. Inventive bartenders Josh Goldman (Soigné Group) and Matthew Biancaniello are serving creative cocktails in the main festival area and at the Plan Check Bar booth, respectively. Los Angeles Ale Works has created artisan ginger ale (with or without Sriracha!), Pure Water of Los Angeles is providing beyond-green purified water from their water systems.

Sponsors 

Huy Fong Foods, Inc. has generously come on board as a presenting sponsor. David Tran, founder of Huy Fong Foods and mastermind behind their Sriracha, will be making a rare, special appearance at the event. Uber is offering festival guests a free ride valued at up to $20 for first time users, and Ten Speed Press is giving a copy of The Veggie-Lover’s Sriracha Cookbook to all VIP guests.

Charity

A portion of proceeds from the L.A. Sriracha Festival will directly benefit Food Forward; a North Hollywood-based charity whose mission is to rescue and donate fresh local produce that would otherwise go to waste. Over 1.6 million pounds of food has been gleaned since 2009, which goes to local food pantries, helping feed over 40,000 hungry Southern Californians each month.

Ticket Information

General Admission tickets are $49 per person in advance, and $59 per person at the door, if still available. Tickets are all-inclusive, and enable attendees to sample freely from all food and drink vendors as they please.  Tickets are only available for people 21+.

VIP Tickets for the event are $80 in advance, and $90 per person at the door, if available. They include reserved seating, one-hour early admission from 2 pm to 3 pm, and a signed copy of The Veggie-Lover’s Sriracha Cookbook. Tickets are only available for people 21+ and are for sale exclusively at LAsrirachafestival.nightout.com. 

Parking

Valet parking is available at nearby 619 Imperial Street for $10 per car, and free street parking is also an option.

Location 

LOT 613, 613 Imperial Street, Los Angeles, CA, 90021,www.lot613.com

# # # 

About The Sriracha Cookbook: Randy Clemens released The Sriracha Cookbook in January 2011, incorporating his favorite hot sauce in 50 unique recipes. The Veggie-Lover’s Sriracha Cookbook recently launched in July 2013 with an additional 50 recipes, all plant-based in nature.

About Food GPS:  Josh Lurie founded Food GPS in 2005. Since then, his Los Angeles-based website has remained dedicated to pinpointing the highest quality, best-tasting food and drink, regardless of price or cuisine, and sharing stories of people behind the flavor. Food GPS, Inc. also produces unique culinary events.

FOLLOW THE 1st ANNUAL L.A. SRIRACHA FESTIVAL UPDATES ON:

Facebook: facebook.com/TheSrirachaCookbook | facebook.com/foodgps

Twitter: @SrirachaBook | @foodgps

Instagram:  instagram.com/foodgps

Hashtag: #SrirachaFest