David Tran, creator of Huy Fong Foods Sriracha.
The man behind the almighty rooster sauce stands in front of what I wish was my pantry. Businessweek writer Caleb Hannan got a rare glimpse into the story of Huy Fong Foods and the family behind it, while examining the cult status that surrounds their Sriracha. (And hey, look at that! I’m even quoted in the article!)
Their success continues because of an unrelenting focus on quality and word of mouth alone. Huy Fong Foods has never advertised, has no official Facebook page or Twitter account, and their website hasn’t been updated since May 2004.
ALL HAIL DAVID TRAN.
Read on for a fascinating look behind the curtain:
Sriracha Hot Sauce Catches Fire, Yet ‘There’s Only One Rooster’ - via Bloomberg Businessweek
[Photograph by Nathanael Turner / Businessweek]
rasinblazin liked this
palmwaves reblogged this from thesrirachacookbook- palmwaves liked this
sporequeen liked this- alexisrios1976 liked this
- 0sociopathicpancake0 reblogged this from thesrirachacookbook
- thesrirachacookbook liked this
- sodadrinkingshaman liked this
ch-awesome reblogged this from thesrirachacookbook and added:The hero.
- ch-awesome liked this
brandonjaaay reblogged this from thesrirachacookbook
j-miel liked this
necroa reblogged this from thesrirachacookbook- necroa liked this
speaking-in-forked-tongues liked this
suillira reblogged this from thesrirachacookbook
everlastingkarma liked this- brandonjaaay liked this
lettheworldharmonize reblogged this from thesrirachacookbook and added:All hail the one true God, David Tran. Bow before our king
- bearlikemouse reblogged this from thesrirachacookbook
kennethsmunoz liked this
he-who-walks-among-the-trees reblogged this from thesrirachacookbook
thebigdeepcheatsy liked this
bikerhm reblogged this from thesrirachacookbook- bikerhm liked this
- thesrirachacookbook posted this
