David Tran, creator of Huy Fong Foods Sriracha.

The man behind the almighty rooster sauce stands in front of what I wish was my pantry. Businessweek writer Caleb Hannan got a rare glimpse into the story of Huy Fong Foods and the family behind it, while examining the cult status that surrounds their Sriracha. (And hey, look at that! I’m even quoted in the article!)

Their success continues because of an unrelenting focus on quality and word of mouth alone. Huy Fong Foods has never advertised, has no official Facebook page or Twitter account, and their website hasn’t been updated since May 2004.

ALL HAIL DAVID TRAN.

Read on for a fascinating look behind the curtain:
Sriracha Hot Sauce Catches Fire, Yet ‘There’s Only One Rooster’ - via Bloomberg Businessweek

[Photograph by Nathanael Turner / Businessweek]