Exciting news! Sriraja Panich—widely considered to be the ORIGINAL Sriracha sauce—is now available at Cost Plus World Market locations across the United States!
To celebrate, I’m giving away an awesome Sriracha prize package to TEN (10) LUCKY WINNERS! Here are the spicy items each of the ten winners will get:
* One (1) spiffy 8.8oz glass bottle of Sriraja Panich * One (1) downloadable/streamable copy of “Sriracha"—a documentary film by Griffin Hammond * One (1) personalized, signed copy of The Sriracha Cookbook * One (1) personalized, signed copy of The Veggie-Lover’s Sriracha Cookbook
The contest is running from May 15 to May 23, 2014, and there are ways to enter to win EVERY DAY.
More details, and how to enter: Sriraja Panich Giveaway! (And more!)
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The Sriracha documentary is now available!
Woohoo! After months and months of hard work, independent filmmaker Griffin Hammond has finally released his documentary on the hot sauce we all know and love: Sriracha!
For the first time ever, Huy Fong Foods opened its doors to the outside world, allowing Griffin to film anywhere and everywhere he wished at their Rosemead and Irwindale, CA factories. He was also granted exclusive interviews with founder David Tran, and I joined him on an exciting trip to Si Racha, Thailand, where we learned about Sriracha’s fabled history and got to see how Thai versions are made at the plant that now makes the original: Sriraja Panich.
I couldn’t be more honored or thrilled to be included in this movie!! Beautifully shot and wonderfully entertaining, you’ll never look at your “rooster sauce” bottle the same after watching this 33-minute exploration of the world of Sriracha and the people who bring it to us.
Available to stream and/or download for only $5. Makes a perfect gift, too!
View the trailer and purchase the film via Vimeo On Demand: Sriracha—A Documentary Film by Griffin Hammond
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Sriracha Movie Trailer: The First Look!
Super excited to be part of this Sriracha documentary! The wizardly man behind it, Griffin Hammond, is here in LA filming the Huy Fong Foods chile harvest at Underwood Family Farms! In between that, visiting the factory, and crashing chez moi, he made a trailer for his film (that CBS News might air!) and oh look… there I am!! (I’m the guy in the straw hat!)
Can’t wait to see the whole movie! Griffin’s really done his homework and will be presenting the complete Sriracha story! We even went to Si Racha, Thailand to learn more about its history!
Big thanks to Rico Gagliano of“The Dinner Party”for taking the time to interview me about counterfeit Sriracha, after a recentpost on Food Republic brought attention to a bottletrying wayyyyy too hard to look like the Huy Fong Foods “rooster sauce” bottle.
Had a great time tasting different brands, and explaining the differences between Sriracha here in the US and in Thailand.
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Listen in:
You can also download the entire episode, or get the podcast on your Apple device here. (I’m on around the 25:40 mark)
Per “The Dinner Party”:
It’s hard to escape the red plastic bottle with a rooster on it; Sriracha is now a staple of cool-kid eateries everywhere. In fact, the condiment is so popular that imitators are springing up…in a bad way: the blog “Food Republic” reported they’d received a box of counterfeit Sriracha. To learn about why the sauce is so hot (in every sense of the word), Rico caught up with Randy Clemens, author of The Sriracha Cookbook. Turns out, there’s never been just one ‘sriracha.’
(Photograph via EatDrinkNBeMerry)
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The Sriracha Cookbook
A cookbook devoted to Sriracha, the underground king of condiments, filled with 50 unique recipes that highlight the bold, savory punch of this addictively spicy chile sauce.
ALSO AVAILABLE NOW!
This book is not associated with or endorsed by Huy Fong Foods, Inc.
