The Sriracha Cookbook Blog

SAVE SRIRACHA! Rally – 2/26 in Irwindale, CA

Attention fellow SoCal Sriracha fans! There will be a hearing at Irwindale City Hall on Wednesday, February 26 to address the alleged odors coming from the Huy Fong Foods plant. Fans of Huy Fong Foods and its iconic Sriracha hot chile sauce are encouraged to attend the meeting to show their support. The company has maintained that there is no odor being emitted, posting a banner outside of their factory that reads: “No Tear Gas Made Here”, and offering free tours to fans who’d like to see "how [their] Sriracha is made and how delicious it smells". 

SAVE SRIRACHA! Rally — Wednesday, February 26 at 6:30 p.m.
Irwindale City Hall
5050 N. Irwindale Ave., Irwindale, CA

Resolution No. 2014-07-2667

A resolution of the City Council of the City of Irwindale California, declaring its intent to conduct a public hearing on February 26, 2014 at 6:30 pm at the city council chambers, Irwindale City Hall to determine whether any noxious, irritating or offensive odors [allegedly] emanating from the Huy Fong Foods, Inc. facility at 4800 Azusa Canyon Road, Irwindale, California constitutes a public nuisance.

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AUSTIN! I’ll be in you this weekend, judging at the 2013 Austin Chronicle Hot Sauce Festival on Sunday!

The Austin Chronicle Hot Sauce Festival, which began in 1990, has become the world’s largest, drawing as many as 15,000 spectators and more than 350 entries every year. This year The Austin Chronicle Hot Sauce Festival will take place on Sunday, August 25 at Fiesta Gardens (2100 Jesse E. Segovia St.) in Austin, Texas. 

FREE to the public (with a donation of three healthy, nonperishable food items or a cash donation to the Capital Area Food Bank of Texas), the event draws upward of 15,000 spectators and more than 350 entries every year.

And the night before, I’ll be at Garrido’s Restaurant signing books and drinking beer and margaritas with fellow hot sauce cookbook fiends Robb Walsh, Mando Rayo, Jarod Neece, and David Garrido!

Come by, have a drink, and say hi!

Garrido’s Book Signing & Cocktail Hour
Saturday, August 24, 5:30-6:30pm
360 Nueces St., Austin TX

RSVP on Facebook

The Austin Chronicle Hot Sauce Festival is on Sunday, August 25 from 11am-5:30pm. More information here. RSVP on Facebook here.

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David Tran, creator of Huy Fong Foods Sriracha.

The man behind the almighty rooster sauce stands in front of what I wish was my pantry. Businessweek writer Caleb Hannan got a rare glimpse into the story of Huy Fong Foods and the family behind it, while examining the cult status that surrounds their Sriracha. (And hey, look at that! I’m even quoted in the article!)

Their success continues because of an unrelenting focus on quality and word of mouth alone. Huy Fong Foods has never advertised, has no official Facebook page or Twitter account, and their website hasn’t been updated since May 2004.

ALL HAIL DAVID TRAN.

Read on for a fascinating look behind the curtain:
Sriracha Hot Sauce Catches Fire, Yet ‘There’s Only One Rooster’ - via Bloomberg Businessweek

[Photograph by Nathanael Turner / Businessweek]

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Interview: Counterfeit Sriracha?

imageBig thanks to Rico Gagliano of “The Dinner Party” for taking the time to interview me about counterfeit Sriracha, after a recent post on Food Republic brought attention to a bottle trying wayyyyy too hard to look like the Huy Fong Foods “rooster sauce” bottle.

Had a great time tasting different brands, and explaining the differences between Sriracha here in the US and in Thailand.

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Listen in:

You can also download the entire episode, or get the podcast on your Apple device here. (I’m on around the 25:40 mark)

Per “The Dinner Party”:

It’s hard to escape the red plastic bottle with a rooster on it; Sriracha is now a staple of cool-kid eateries everywhere. In fact, the condiment is so popular that imitators are springing up…in a bad way: the blog “Food Republic” reported they’d received a box of counterfeit Sriracha. To learn about why the sauce is so hot (in every sense of the word), Rico caught up with Randy Clemens, author of The Sriracha Cookbook. Turns out, there’s never been just one ‘sriracha.’

(Photograph via EatDrinkNBeMerry)

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