The Sriracha documentary is now available! 

Woohoo! After months and months of hard work, independent filmmaker Griffin Hammond has finally released his documentary on the hot sauce we all know and love: Sriracha!

For the first time ever, Huy Fong Foods opened its doors to the outside world, allowing Griffin to film anywhere and everywhere he wished at their Rosemead and Irwindale, CA factories. He was also granted exclusive interviews with founder David Tran, and I joined him on an exciting trip to Si Racha, Thailand, where we learned about Sriracha’s fabled history and got to see how Thai versions are made at the plant that now makes the original: Sriraja Panich.

I couldn’t be more honored or thrilled to be included in this movie!! Beautifully shot and wonderfully entertaining, you’ll never look at your “rooster sauce” bottle the same after watching this 33-minute exploration of the world of Sriracha and the people who bring it to us. 

Available to stream and/or download for only $5. Makes a perfect gift, too!

View the trailer and purchase the film via Vimeo On Demand: 
Sriracha—A Documentary Film by Griffin Hammond

Slater’s 50/50 Releases Sriracha Burger 

SoCal’s better burger chain, Slater’s 50/50, is releasing its newest creation on Monday, December 9, 2013: the Sriracha Burger.

The Sriracha Burger features Slater’s signature 50/50 blend—50% ground beef and 50% ground bacon—mixed with Huy Fong Foods’ Sriracha and their Chili Garlic Sauce. The spicy patty rests on a bed of Sriracha coleslaw and gets topped with a Sriracha-mushroom sauté, melted Pepper Jack cheese, Sriracha-glazed thick-cut bacon ribbons, Sriracha mayo, and an extra squiggle of Sriracha, all sandwiched between a brioche bun.

The Sriracha Burger is available at all six Slater’s 50/50 locations: San Diego, Huntington Beach, Pasadena, Lake Forest, and Rancho Cucamonga.

For a vegetarian option, ask for the housemade veggie patty (which is apparently pretty darn delicious) and request no Sriracha bacon.

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RELATED RECIPES

The Ultimate Sriracha Burger recipe from The Sriracha Cookbook
Ground chuck gets pumped up with Sriracha, thick-cut bacon, grilled onions, bleu cheese dressing, tomato, and Swiss cheese.

The Ultimate Sriracha Veggie Burger recipe from The Veggie-Lover’s Sriracha Cookbook
This is a delicious handmade treasure, bursting with moisture and flavor thanks to the mixture of black beans and fresh mushrooms. Topped with arugula, roasted red bell pepper, avocado, and aioli seasoned with cumin and Sriracha, all I can say is… you’re welcome in advance!

Sriracha Vodka now exists, and Bloody Marys will never be the same  

UV Vodka has just begun releasing its Sriracha Vodka, and I have to admit that I’m pretty eager to try it! Besides a classic Bloody Mary, are you curious to know what else you can do with this marriage of Sriracha and vodka? City Pages Minneapolis has some suggestions, like putting it in pasta sauce or as part of a savory crust, like for an awesomely spicy pot pie.

Get your hands on a bottle? Lemme know what you think! I’m on the lookout for one as we speak!

Looking for something special to get yourself this holiday season? Or perhaps you’re searching for the perfect gift for the Sriracha lover(s) in your life?

How about a signed copy of The Sriracha Cookbook? Or a signed copy of The Veggie-Lover’s Sriracha Cookbook? (Perfect not just for vegans and vegetarians, but also for anyone looking to incorporate more veggies into their life! No gross processed soy nugget junk here… just good ol’ fashioned vegetables!)

If you order a signed copy of either Sriracha cookbook between December 1 and December 25, 2013, I’ll donate 100% OF MY PROCEEDS from the sale on Amazon to Food Forward, a North Hollywood-based charity whose mission is to rescue and donate fresh local produce that would otherwise go to waste. Over 1.7 million pounds of food has been gleaned since 2009, which goes to local food pantries, helping feed over 40,000 hungry Southern Californians each month. (The recent L.A. Sriracha Festival I co-hosted with FoodGPS.com raised $2,500 for Food Forward and I want to keep that momentum going!)

Wanna get in on the action? Want to get a signed cookbook and help get some well-needed funds to a wonderful charity? Simply buy a copy via these links:

• The Sriracha Cookbook: http://bit.ly/SignedSrirachaBook
• The Veggie-Lover’s Sriracha Cookbook: http://bit.ly/SignedVegSriracha

Then, contact me immediately after ordering using Amazon’s buyer-seller messaging system to let me know the name and any note you’d like to have included. Then, I’ll stick it in the mail and have it on its way to you ASAP!

Thanks for the continued support, and for helping one of my favorite non-profit organizations! Happy holidays!

I’m thrilled to learn that The Veggie-Lover’s Sriracha Cookbook has been nominated as Best Vegan Cookbook in this year’s Libby Awards on Peta2.com! Thanks PETA!

If you’d like to vote for my book (it’s in the Lifestyles category, bottom left!) and check out their other awards and nominees, visit http://peta2.me/2iuet. 

Big thanks to you all for the continued support and mutual love of SRIRACHA!